Yesterday, I was pointed toward Google OpenSocial API by a friend. This is huuuuge news for any marketers involved in these social sites. As the headline reads, soon you’ll be able to target all of your ‘friends’ on all of the big social networks using one interface.
The only major player that we noticed was missing from the list is FaceBook… Currently, the only supported network is Orkut, but MySpace, Friendster, Hi5, and so forth all have plans to support the API.
Either way, I’m interested in seeing how this will pan out. Will the naughty evil spammers take over, or will the pure good (spam) of social networking prevail?
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