If you’ve been in this business long enough, you know that if nothing else, there is a lot of hot air being blown back and forth. Knowing that, some of us are decidedly low-key, some of us are not-so low-key and the rest just wish they could hang.
What I’m going to show you today is a quick trick on how to up the ante in your favor and gain some virtual respect if you play it right. Know, though, that it is only one part of the game. You’ll need some good stories and know enough about what your trying to fake that you can talk about it without looking like an imbecile or n00b.
My point? Take a look at this image:
Your basic Adsense management screen. Other than the dollar amount appearing a bit on the large side, everything seems fairly standard, right?
Unfortunately, it’s not kosher. I don’t make $4,000+ a month using Adsense as most of my sites have long ago been converted to affiliate sales (my real adsense earnings lie in the tens of dollars per month these days). Photoshop, you say? Nay. With the exception of the scratched out publisher id, this was generated without leaving the comfort of Firefox.
By entering the following into your browser’s address bar and hitting enter:
javascript:document.body.contentEditable='true'; document.designMode='on'; void 0
you can edit near any webpage with ease. Fake it til you make it. Now, go ahead. Show off some awesome stats to prove to the world what sort of uber Guru you are…even if you’re not.


Jason, nice post here.
I wrote about this is my Footprints in CyberSpace post, and recommended that you do NOT Fake It until you make it, since that’s an immoral shortcut…
See here and read this 5,000+ word blog post on this subject and others…
http://www.danielmcgonagle.name/internet-marketing-gurus
Anyways, looking forward to a newsletter from you about Caffeinated Content.
Thanks,
Dan
Thanks Daniel for bringing me back to earth. My dark side does tend to get the better of me sometimes.
While I did intend it to be a parodial view of our industry your post hammers it home.
Once you realise thata lot of people in internet marketing are looking for suckers to sell internet marketing products to, you’ll save a lot of time.