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Technically, the content will be ever changing as it is generated by real human beings. Also, everyone will be using different keywords, diversifying things even further.
Never! Once you purchase a license, you'll get all updates for free, for the lifetime of the software. It's yours to use forever, on however many servers you wish.
This does not mean, however, that you can share with your friends. If your friends see it and like it, don't dilute the pool by sharing your login information, that will just make it harder for the rest of us! Encourage them to buy a license for themselves (through your affiliate link, no less ;).
To discourage piracy. Yeah, I have to take the moral high-road somewhere!
I do have a fairly sophisticated logging system in place that'll tell me if multiple people are logging in from multiple places. From there, accounts can be easily disabled...so just don't share.
We do things a bit differently around here. Every time someone purchases a piece of software from us, the price will go up by a random amount for the next person.
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